{"id":1794,"date":"2024-05-02T10:15:32","date_gmt":"2024-05-02T08:15:32","guid":{"rendered":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/?post_type=temp-fort&#038;p=1794"},"modified":"2024-05-02T10:15:33","modified_gmt":"2024-05-02T08:15:33","slug":"bilan-2022-de-la-strategie-de-marketing-social-de-la-caf","status":"publish","type":"temp-fort","link":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/","title":{"rendered":"Bilan 2022 de la strat\u00e9gie de marketing social de la Caf"},"content":{"rendered":"\n<p class=\"has-pale-pink-background-color has-background\"><strong>Pour accompagner et faciliter l&rsquo;acc\u00e8s aux droits de ses usagers, la Caf de la Gironde r\u00e9alise de nombreuses\u00a0campagnes marketing \u00e0 destination de ses allocataires comme de ses partenaires.<br>Ces campagnes peuvent rev\u00eatir plusieurs formes : mails, sms ou\u00a0mais aussi appels t\u00e9l\u00e9phoniques sortants destin\u00e9s \u00e0 un groupe d&rsquo;individus.<em>\u00a0D\u00e9couvrez le bilan de l&rsquo;ann\u00e9e 2022<\/em><\/strong><\/p>\n\n\n\n<p><strong>Plusieurs campagnes mails et\/ou Sms sont r\u00e9alis\u00e9es tous les mois \u00e0 destination des allocataires :\u00a0<\/strong><\/p>\n\n\n\n<ul>\n<li><em><strong>pour accompagner le retour des D<\/strong><\/em><strong><em>\u00e9clarations Trimestrielles de Ressources<\/em><\/strong>\u00a0concernant le Revenue de Solidarit\u00e9 Active (RSA), la Prime d&rsquo;activit\u00e9 (PPA) et l&rsquo;Allocation Adulte Handicap\u00e9 (AAH) <\/li>\n\n\n\n<li><em><strong>pour pr\u00e9venir les indus&nbsp;<\/strong><\/em>et accompagner les nouveaux b\u00e9n\u00e9ficiaires RSA, PPA, AAH, auto-entrepreneurs dans leurs d\u00e9marches (les erreurs \u00e0 \u00e9viter)<\/li>\n\n\n\n<li><em><strong>pour promouvoir des offres de services<\/strong><\/em>\u00a0destin\u00e9es aux parents s\u00e9par\u00e9s\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"420\" src=\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-1.png\" alt=\"\" class=\"wp-image-1795\" srcset=\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-1.png 960w, https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-1-300x131.png 300w, https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-1-768x336.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p><strong>Pr\u00e8s de 2 campagnes sur 3 sont en lien direct avec l&rsquo;\u00e9volution du dossier de l&rsquo;allocataire.&nbsp;<\/strong><\/p>\n\n\n\n<p>En suivant, on retrouve les campagnes qui concernent une offre de service\u00a0de la Caf.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"398\" src=\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-2.png\" alt=\"\" class=\"wp-image-1796\" srcset=\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-2.png 960w, https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-2-300x124.png 300w, https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-2-768x318.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p><strong><br>Les campagnes sont performantes qu&rsquo;elles soient r\u00e9alis\u00e9es par mail ou par Sms.\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"474\" src=\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-3.png\" alt=\"\" class=\"wp-image-1797\" srcset=\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-3.png 960w, https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-3-300x148.png 300w, https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2024\/05\/image-3-768x379.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p><strong>En + clair<\/strong><\/p>\n\n\n\n<ul>\n<li><em><strong>D\u00e9livrabilit\u00e9&nbsp;<\/strong><\/em>: le mail ou le sms arrive bien dans la bo\u00eete mail ou sur le t\u00e9l\u00e9phone du destinataire<\/li>\n\n\n\n<li><em><strong>L&rsquo;ouverture&nbsp;<\/strong><\/em>: les mails qui sont ouverts (lus) par l&rsquo;allocataire<\/li>\n\n\n\n<li><em><strong>La&nbsp;r\u00e9activit\u00e9&nbsp;<\/strong><\/em>: sur les&nbsp;personnes qui ont ouvert le mail, celles qui cliquent sur un lien<\/li>\n\n\n\n<li><em><strong>Le clic<\/strong><\/em>&nbsp;: sur les personnes qui ont re\u00e7u le Sms, le nbre de personnes qui cliquent sur un lien<\/li>\n<\/ul>\n\n\n        <a class=\"acf-block--readmore\" href=\"https:\/\/caf-rapport-activite.fr\/caf33-2022\/temp-fort\/experimentation-et-deploiement-de-campagnes-de-contacts-pro-actives\/\" target=\"_blank\">\n            En savoir + sur le d\u00e9ploiement des contacts sortants \u00e0 la Caf de la Gironde        <\/a>\n    ","protected":false},"excerpt":{"rendered":"<p>Pour accompagner et faciliter l&rsquo;acc\u00e8s aux droits de ses usagers, la Caf de la Gironde r\u00e9alise de nombreuses\u00a0campagnes marketing \u00e0 [&hellip;]<\/p>\n","protected":false},"featured_media":646,"parent":0,"menu_order":20,"template":"","activite":[7],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bilan 2022 de la strat\u00e9gie de marketing social de la Caf - Caf33 - 2023<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilan 2022 de la strat\u00e9gie de marketing social de la Caf - Caf33 - 2023\" \/>\n<meta property=\"og:description\" content=\"Pour accompagner et faciliter l&rsquo;acc\u00e8s aux droits de ses usagers, la Caf de la Gironde r\u00e9alise de nombreuses\u00a0campagnes marketing \u00e0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/\" \/>\n<meta property=\"og:site_name\" content=\"Caf33 - 2023\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-02T08:15:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2023\/04\/image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"259\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/\",\"url\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/\",\"name\":\"Bilan 2022 de la strat\u00e9gie de marketing social de la Caf - Caf33 - 2023\",\"isPartOf\":{\"@id\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#website\"},\"datePublished\":\"2024-05-02T08:15:32+00:00\",\"dateModified\":\"2024-05-02T08:15:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Temps forts\",\"item\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Bilan 2022 de la strat\u00e9gie de marketing social de la Caf\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#website\",\"url\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/\",\"name\":\"Caf33 - 2023\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#organization\",\"name\":\"Caf33 - 2023\",\"url\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2022\/12\/cropped-logo-Caf-33.png\",\"contentUrl\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2022\/12\/cropped-logo-Caf-33.png\",\"width\":512,\"height\":512,\"caption\":\"Caf33 - 2023\"},\"image\":{\"@id\":\"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bilan 2022 de la strat\u00e9gie de marketing social de la Caf - Caf33 - 2023","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/","og_locale":"fr_FR","og_type":"article","og_title":"Bilan 2022 de la strat\u00e9gie de marketing social de la Caf - Caf33 - 2023","og_description":"Pour accompagner et faciliter l&rsquo;acc\u00e8s aux droits de ses usagers, la Caf de la Gironde r\u00e9alise de nombreuses\u00a0campagnes marketing \u00e0 [&hellip;]","og_url":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/","og_site_name":"Caf33 - 2023","article_modified_time":"2024-05-02T08:15:33+00:00","og_image":[{"width":259,"height":260,"url":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2023\/04\/image-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/","url":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/","name":"Bilan 2022 de la strat\u00e9gie de marketing social de la Caf - Caf33 - 2023","isPartOf":{"@id":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#website"},"datePublished":"2024-05-02T08:15:32+00:00","dateModified":"2024-05-02T08:15:33+00:00","breadcrumb":{"@id":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/bilan-2022-de-la-strategie-de-marketing-social-de-la-caf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/"},{"@type":"ListItem","position":2,"name":"Temps forts","item":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/temp-fort\/"},{"@type":"ListItem","position":3,"name":"Bilan 2022 de la strat\u00e9gie de marketing social de la Caf"}]},{"@type":"WebSite","@id":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#website","url":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/","name":"Caf33 - 2023","description":"","publisher":{"@id":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#organization","name":"Caf33 - 2023","url":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#\/schema\/logo\/image\/","url":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2022\/12\/cropped-logo-Caf-33.png","contentUrl":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-content\/uploads\/sites\/13\/2022\/12\/cropped-logo-Caf-33.png","width":512,"height":512,"caption":"Caf33 - 2023"},"image":{"@id":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-json\/wp\/v2\/temp-fort\/1794"}],"collection":[{"href":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-json\/wp\/v2\/temp-fort"}],"about":[{"href":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-json\/wp\/v2\/types\/temp-fort"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-json\/wp\/v2\/media\/646"}],"wp:attachment":[{"href":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-json\/wp\/v2\/media?parent=1794"}],"wp:term":[{"taxonomy":"activite","embeddable":true,"href":"https:\/\/caf-rapport-activite.fr\/caf33-2023\/wp-json\/wp\/v2\/activite?post=1794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}