{"id":645,"date":"2023-04-27T12:03:24","date_gmt":"2023-04-27T10:03:24","guid":{"rendered":"https:\/\/caf-rapport-activite.fr\/caf33-2022\/?post_type=temp-fort&p=645"},"modified":"2023-05-05T14:27:10","modified_gmt":"2023-05-05T12:27:10","slug":"experimentation-et-deploiement-de-campagnes-de-contacts-pro-actives","status":"publish","type":"temp-fort","link":"https:\/\/caf-rapport-activite.fr\/caf33-2022\/temp-fort\/experimentation-et-deploiement-de-campagnes-de-contacts-pro-actives\/","title":{"rendered":"Exp\u00e9rimentation et d\u00e9ploiement de campagnes de contacts pro-actives"},"content":{"rendered":"
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\"\"<\/figure><\/div>\n\n\n

Entre octobre 2021 et juin 2022, la Caf de la Gironde, aux c\u00f4t\u00e9s de 7 autres Caf, a exp\u00e9riment\u00e9 une nouvelle d\u00e9marche nationale. Elle consistait \u00e0 construire une relation de confiance avec l’allocataire, en allant au-devant de ses besoins et d\u2019\u00eatre ainsi dans une posture pro-active, en \u00e9tant \u00e0 l\u2019initiative des contacts et en l\u2019accompagnant dans ses d\u00e9marches.  <\/p>\n\n\n\n

Cette d\u00e9marche nationale appel\u00e9e \u00ab\u202f exp\u00e9rimentation contacts sortants\u202f\u00bb a pris la forme de campagnes marketing : c’est-\u00e0-dire de mails, de sms ou encore d’appels t\u00e9l\u00e9phoniques \u00e0 destination des allocataires. L’objectif de ces campagnes marketing \u00e9tait triple : <\/p>\n\n\n\n

    \n
  1. Pr\u00e9venir et anticiper les erreurs de d\u00e9claration, les ruptures de droits et les indus <\/li>\n\n\n\n
  2. Rassurer l’allocataire sur la vie de son dossier et l’accompagner vers les bons services au bon moment<\/li>\n\n\n\n
  3. Am\u00e9liorer la qualit\u00e9 de la relation et \u00e9viter les r\u00e9it\u00e9rations <\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    Une g\u00e9n\u00e9ralisation programm\u00e9e<\/strong> <\/h2>\n\n\n\n

    Le bilan de cette exp\u00e9rimentation, r\u00e9alis\u00e9 courant 2022, est clairement positif. Avec ces plans, les d\u00e9marches des usagers sont facilit\u00e9es et les retours plus rapides permettant ainsi aux allocataires de b\u00e9n\u00e9ficier de tous leurs droits. <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Un lancement local en avance de phase<\/strong> <\/h2>\n\n\n\n

    Bien que l\u2019exp\u00e9rimentation nationale ait pris fin en juin 2022, la Caf de la Gironde a poursuivi la mise en \u0153uvre de la d\u00e9marche plans de contacts sortants sans attendre la phase de g\u00e9n\u00e9ralisation \u00e0 l\u2019ensemble des Caf, r\u00e9alis\u00e9e en janvier 2023.  <\/p>\n\n\n\n

    Des plans th\u00e9matiques sont depuis r\u00e9alis\u00e9s mensuellement \u00e0 la Caf de la Gironde avec\u202f:  <\/p>\n\n\n\n

      \n
    • des actions d\u2019incitation \u00e0 d\u00e9clarer ses ressources en ligne\u202f:  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
        \n
      • pour les b\u00e9n\u00e9ficiaires du Revenu de solidarit\u00e9 active (Rsa) et de la prime d\u2019activit\u00e9, <\/li>\n<\/ul>\n\n\n\n
          \n
        • pour les b\u00e9n\u00e9ficiaires de l\u2019Allocation adultes handicap\u00e9s (Aah).  <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
            \n
          • des actions de pr\u00e9vention des indus avec des conseils \u00e0 suivre et des erreurs \u00e0 \u00e9viter pour les nouveaux b\u00e9n\u00e9ficiaires de Rsa, de la prime d\u2019activit\u00e9 et de l\u2019Aah mais aussi pour les travailleurs ind\u00e9pendants.  <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

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